It's Me!
Keynote Speaker | Mental Performance Coach | Author
Jabari Sims helps students and athletes stop waiting for permission and start living as the main character in their own story.
The Framework
Five steps that transform passive spectators into the main characters of their own lives.
Trusted in Rooms Like These
Who Jabari Serves
Twenty-plus years working in schools and on sidelines means Jabari speaks the language of students and athletes from the inside out.
Free Resource
Most people spend their lives scanning the room for someone to tell them they are ready. The Director's Cut Journal is 30 days of the IT'S ME Protocol applied to your actual life. One prompt per day. No motivational fluff. Just the work of becoming the main character in your own story. Free. Yours. Starting today.
Free download. No credit card. Just the work.
What People Are Saying
The Story
Mental Performance Coach. Keynote Speaker. The Main Character Coach. A man who learned the hard way that every great story has a pivot point and what you do at that moment defines everything after.
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Jabari in Action
The Journey
The Classroom
More than two decades inside schools as an educator and mentor. Jabari learned how students think by showing up for them every single day.
The Sideline
High school basketball coach and Boys and Girls Club supervisor. Twenty-plus years coaching youth athletics and building programs that shape character, not just skills.
The Pitch
Leading Region 5, Jabari mobilized volunteers, families, and young athletes. Leadership at the community level, where the work is unpaid and the impact is permanent.
The Deployment
At 48, with no military background, he self-funded his Protective Security Specialist certification and deployed to Iraq as a private contractor. He stopped waiting for permission.
The Stage
Keynote speaker and mental performance coach. The IT'S ME Protocol, born from his own reinvention, now moves rooms of students and athletes across California and beyond.
The Book
His debut memoir. The failures, the fatherhood moments, the reinvention. Unfiltered and coming soon.
Jabari Sims grew up knowing he had a story worth telling. What he didn't know was how much of that story would be written in failure, setback, and the kind of quiet reckoning that happens when no one is watching.
Before he became The Main Character Coach, Jabari spent over two decades inside schools as an educator, coach, and mentor. He coached high school basketball. He ran Boys and Girls Club programs. He served as an AYSO Regional Commissioner. At 48, with no military background, he self-funded his certification as a Protective Security Specialist and deployed as a private contractor to the U.S. Embassy in Baghdad, Iraq. Not because the path was clear. Because he stopped waiting for permission.
That experience didn't just give him content. It gave him credibility that no resume can replicate.
The IT'S ME Protocol was born from Jabari's own journey and refined through thousands of hours working with students and athletes. It is a five-step process that moves people from passive to purposeful, from reactive to decisive.
Identify. Take Responsibility. Stop Scanning for Permission. Make a Main Character Choice. Execute.
Simple language. Permanent shift.
Jabari niches into two arenas because he has lived inside them for over twenty years: K-12 schools and athletics. He knows how students think. He knows what athletes need to hear. He knows the difference between a room that claps and a room that changes.
Whether it is a high school assembly, a student leadership day, a team meeting, or an athletic department training, the question Jabari brings into every room is the same: Are you living as the main character in your own story, or are you waiting for someone else to write your next scene?
His debut memoir, Don't Roll the Credits Yet, tells the full story unfiltered. The failures. The fatherhood moments. The reinvention. Coming soon.
Keynote Speaking
Jabari brings a cinematic story, a proven framework, and the kind of energy that makes students and athletes feel like the message was written specifically for them.
Email Booking TeamBooking Contact
booking@mrjabarisims.com
626-705-7216
The Experience
Booking a speaker is a trust decision. Here is exactly how Jabari shows up before, during, and after your event.
Phase One
Phase Two
Phase Three
Signature Keynotes
See Jabari In Action
One room. One story. One framework that changes everything.
@mrjabarisims | youtube.com/@mrjabarisims
Book Jabari
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Mental Performance Coaching
Coaching is for people who are serious. If you are ready to execute at a different level, Jabari is built for that conversation.
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Tell Jabari where you are and what you are working toward.
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Media
Speaker video, media resources, and press materials for event coordinators and journalists.
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One room. One story. One framework that changes everything.
Watch more at youtube.com/@mrjabarisims
For Media and Event Coordinators
Headshots, bios, and booking information available for journalists, podcast hosts, and event coordinators. Contact the team directly to request assets.