It's Me!
Keynote Speaker | Author
Self-Leadership Speaker & Mental Performance Coach
Stop living like an extra. Lead your own story.
The Reel
One minute inside the room. Real stages, real students and athletes, and the IT'S ME message delivered live.
The Framework
Five steps that transform passive spectators into the main characters of their own lives.
Trusted in Rooms Like These
On Stage
Who Jabari Serves
Twenty-plus years working in schools and on sidelines means Jabari speaks the language of students and athletes from the inside out.
Free Download
The Director's Cut is thirty days of short daily prompts built on the IT'S ME Protocol. One page a day to stop scanning the room, take responsibility for the next scene, and start living like the main character in your own story.
What People Are Saying
"What a great speech that was. But more importantly, what a great man that is."
"I promise you, this brother is dynamic."
"You got to hire this man to your conference."
The Story
Jabari Sims is a Self-Leadership Speaker & Mental Performance Coach who helps students, athletes, and teams take ownership of their lives. A man who learned the hard way that every great story has a pivot point and what you do at that moment defines everything after.
Book Jabari to Speak
Jabari in Action
The Journey
The Classroom
More than two decades inside schools as an educator and mentor. Jabari learned how students think by showing up for them every single day.
The Sideline
High school basketball coach and former program director at Boys and Girls Clubs, Garden Grove, California. Twenty-plus years coaching youth athletics and building programs that shape character, not just skills.
The Pitch
Leading Region 5, Jabari mobilized volunteers, families, and young athletes. Leadership at the community level, where the work is unpaid and the impact is permanent.
The Deployment
At 48, with no military background, he self-funded his Protective Security Specialist certification and deployed to Iraq as a private contractor. He stopped waiting for permission.
The Stage
Keynote speaker and mental performance coach. The IT'S ME Protocol, born from his own reinvention, now moves rooms of students and athletes across California and beyond.
The Book
His debut memoir. The failures, the fatherhood moments, the reinvention. Unfiltered and coming soon.
Jabari Sims grew up knowing he had a story worth telling. What he didn't know was how much of that story would be written in failure, setback, and the kind of quiet reckoning that happens when no one is watching.
Before he ever stepped on a stage, Jabari spent over two decades inside schools as an educator, coach, and mentor. He coached high school basketball. He was a program director at Boys and Girls Clubs in Garden Grove, California. He served as an AYSO Regional Commissioner. At 48, with no military background, he self-funded his certification as a Protective Security Specialist and deployed as a private contractor to the U.S. Embassy in Baghdad, Iraq. Not because the path was clear. Because he stopped waiting for permission.
That experience didn't just give him content. It gave him credibility that no resume can replicate.
The IT'S ME Protocol was born from Jabari's own journey and refined through thousands of hours working with students and athletes. It is a five-step process that moves people from passive to purposeful, from reactive to decisive.
Identify It. Take Responsibility. Stop Scanning. Make the Main Character Decision. Execute.
Simple language. Permanent shift.
Jabari works with four audiences: schools and educational programs, athletic programs, corporate leadership teams, and conventions. More than twenty years inside schools and on sidelines taught him how students think and what athletes need to hear. He knows the difference between a room that claps and a room that changes.
Whether it is a high school assembly, a student leadership day, a team meeting, a leadership offsite, or a convention keynote, the question Jabari brings into every room is the same: Are you living as the main character in your own story, or are you waiting for someone else to write your next scene?
His debut memoir, Don't Roll the Credits Yet, tells the full story unfiltered. The failures. The fatherhood moments. The reinvention. Coming soon.
Keynote Speaking
Jabari brings a cinematic story, a proven framework, and the kind of energy that makes students and athletes feel like the message was written specifically for them.
Book Jabari to SpeakBooking Contact
booking@mrjabarisims.com
626-705-7216
The Experience
Booking a speaker is a trust decision. Here is exactly how Jabari shows up before, during, and after your event.
Phase One
Phase Two
Phase Three
Signature Keynotes
See Jabari In Action
One room. One story. One framework that changes everything.
@mrjabarisims | youtube.com/@mrjabarisims
Book Jabari
Three quick steps: your contact info, the venue and date, and the details of your event. Jabari's team follows up within 48 hours.
Mental Performance Coaching
Coaching is for people who are serious. If you are ready to execute at a different level, Jabari is built for that conversation.
Apply to Work With JabariCoaching Programs
Apply Now
Tell Jabari where you are and what you are working toward.
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We will be in touch within 48 hours.
Media
Moments off the stage, the latest from Instagram, and press materials for event coordinators and journalists.
Off the Stage
Jabari Sims with Jeremy Anderson after the session. The work does not stop when the mic goes down.
Looking for speaker video? Watch on the Speaking page
On Instagram
The latest posts and reels from @mrjabarisims.
See everything at instagram.com/mrjabarisims
For Media and Event Coordinators
The reel, keynotes, testimonials, hi-res photos, approved bios, and an emcee introduction, all in one place for journalists, podcast hosts, and event coordinators.